In a recent study featured on careercast.com and referenced on the IDSA website, industrial design was rated as the ninth best job in the USA. Who knew! Probably not many because I would think ID must be near the top of the list of the most obscure professions in the USA. Ask a European, or, an Asian, and they know exactly what you are talking about. In Europe, industrial designers are treated like celebrities. In the USA, the profession is often confused with Industrial Engineering, a completely different discipline. It is difficult to understand ID because our numbers are few, and the required skillset is quite out of the ordinary, ranging on a spectrum with art on one end and engineering on the other. It has been a struggle to get the word out. There are no compelling dramas or sitcoms featuring the world of industrial design. A colleague said it well when he stated “what architects are to buildings, industrial designers are to products.”Have you ever held a “cool” product in your hand, saw a car that blew your mind, or experienced an environment that was over the top? You can thank an industrial designer.
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